Which are the fundamental steps for strategic planning process creation?
A strategic plan is one of the most important tools helping businesses accomplish their goals and objectives.
As highlighted by the Gartner 2020 Execution Gap Survey, many companies lack a coherent action plan capable of transforming enterprise goals into action. According to 40% of the managers interviewed, this misaligns leadership from strategy execution, ending in a waste of resources and a poor strategy implementation.
For this reason, to increase the effectiveness of strategies and the profitability of the enterprise, you need to always maintain a strategic-thinking approach, while establishing for yourself the fundamental steps constituting the strategic planning process.
Here we define the roadmap to follow through a five-step strategy
To be able to understand the competitive environment you operate in, you need to assess the overall market situation in terms of macroeconomic trends, such as pricing levels and customer preferences.This assessment, combined with an honest analysis of your current business situation, focused on looking at your company’s strengths and weaknesses through, for example, a SWOT analysis, will help you to identify opportunities for growth.Conducting both an internal and external audit will enable you to look at the situation clearly, exploiting the opportunities available, and understanding where a strategic plan is needed.
Thanks to this plan you will also define the budget and the allocation of resources required to conduct the on-going activities.
Founder of Uppwise, Gioacchino has solid hands-on, experience and vision in the PPM Market, gained as a startupper and founder of a number of software & cloud-services companies. During the last two years he has lead the company transformation, shifting from the offering of a traditional PPM product to a new suite of SPM, APM and CWM products.